Rebuilt brand/editorial platform of UK-based surfing publication. Realigned content to focus on positive, socially and culturally relevant aspects of surfing: art, music, history, environmentalism, activism.
Interviewed five emerging artists and musicians for Converse.com blog. Pieces profiles local and international cultural operators, tapping the source of their creative energy and exploring the ethos behind their work.
Wrote “Street Moves” pieces for Dow Jones Newswires network. Distilled specialized financial industry new into clear, concise articles. Adhered to rigid Wall Street Journal editorial standards, producing stripped down, readily digestible text.
Provided authoritative perspective on an emerging subgenre in surf videos: movies with a message. Compiled a list of nine films that tackle social, environmental and artistic issues with the grace of a cresting wave.
Collaborated with local branding firm to revamp Maine Mead Works web presence and marketing materials. Wrote all website copy and generated sell sheets for company’s fast-expanding line of honey wines.
Created brochure for European product launch in the US. Provided creative direction and wrote all copy for importer. Catered content to gourmet food market, targeting high kitchen supply stores, fine dining restaurants and resort development firms.